Many marketers implement email marketing without truly understanding how to interpret the metrics so that you can optimize your demand Continue reading
Deciding what feature and benefit to speak about when it comes to your audience and Eloqua can be the difference between being hailed as a savior and ignored as a dreamer.
Eloqua surpasses goals for improving response rates, but the people changing because of it may be the bigger reason for the increase.
How a good direct mail piece only got me to open it but almost caused a divorce.
Frustrated marketer either needs to work on themselves or find a new employer.
Getting to true nurturing is harder and more strategic, but harder than most marketers are ready to try.
Data mining a very important vestige of the direct marketing world may be falling behind the real time, behavioral tracking Continue reading
Being “most popular” helps drive specific content. But is it really “most popular” or that someone wants it to be.