It’s interesting to see companies try to implement marketing automation. Most can leverage the email engine built into most automation Continue reading
The foundational elements of your data base erode slowly but surely without proper maintenance, and it’s costing you dearly. Sirius Continue reading
Eloqua surpasses goals for improving response rates, but the people changing because of it may be the bigger reason for the increase.
Building a sustainable engine that takes advantage of web2.0 and Internet marketing requires the coordination of a finely tuned infrastructure.
Are caught in a downward spiral of having to organize even our meta data.
Data mining a very important vestige of the direct marketing world may be falling behind the real time, behavioral tracking Continue reading
Too much email without strategy behind it is a recipe for hurting your credibility and marketing leadership.
With a little better organization at a national level, Boy Scouts of America could sell a lot more.