Home

What is it about post-it notes and other sticky type note paper that is so powerful? I can write a note on a regular piece of paper and tape it to something, but the Post-it has the power of convenience. Breakdown the value of the Post-it and it’s about convenience and getting your attention.

The Post-it is the right size for all those notations of things you MUST do and says “LOOK NOW!” So whether you write it as a reminder for yourself, or for someone else, it immediately draws your attention. You now see similar sticky notes on newspapers, which draw your eye to a promotion or sponsor, as well as on direct mail.

Add handwriting to the note and it’s easy to think someone in your office left that post-it note on that direct mail piece that was just dropped on your desk. If you think about it, the Post-it note is the “share button” of the offline world.

It is easy, can attach to the content you want to share, and you can add a personalized note. Can you take such a simple concept and use it in your product or service? Likely. Think through the ideas of easy to use, and how to create focus of action.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s