Home

Too many marketers believe branding is about great visual, and a tag line. And it can be, but it won’t be something that is sustainable or differentiating in the long-run. Taking the time to go through a positioning excercise and find the “white space” that your competitors are ignoring, along with your core competencies is the best way to determine the foundation of your brand.

The visual and tag can come after.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s