Whenever I interview someone for a marketing position, I ask them how they educate themselves in the latest trends and happenings in marketing; not just the news, but tools and tactics that they try to implement. I find those that limit their learning short on skill and limited on growth.
The world of marketing changes so quickly, that you can only move forward if you constantly stretch your own learning. Reading one or two publications is fine, but making time to execute ideas and attend seminars or webinars is very important. Getting your certification shows you continue to learn and want to become expert in areas even if your current role doesn’t quite need that skill yet.
You’ve got to look outside your industry, your day to day and scour the knowledge base for new ideas – that is how you will stand out and move ahead.