I was at the University of Texas vs. UCLA Football game, tailgating and two young ladies showed up complete with ammo belts draped around their bodies. But instead of bullets the ammo belts contained cigars. The two ladies were promoting a Cigar lounge. They walked from tailgate group to tailgate group, offering various cigars and handing out a lounge business card.
I thought it was a unique way to introduce a new lounge and sell some cigars. There were thousands of people tailgating in a few block area, so giving people the idea that this lounge was a hip place with good looking ladies was probably a pretty good tactic; especially targeting the many young men tailgating.
I am quite a bit older their their main target, so their “wooing” had little effect, but the cigar was good.