I’ve had several discussions, both internal and with other marketers, around social media and whether everyone should just get in there and try it. After jumping in with some channels and holding back on others, I’d recommend people go take a few social media courses and really understand the media. Learn beyond the one media and learn more about web analytics, SEO and SEM.
If you only jump into a social media channel and don’t understand the other areas of Internet Marketing, you are going to be less successful on many fronts. Without truly understanding all areas of Internet marketing and the various channels’ advantages and disadvantages you will struggle with channels even if you do a good job.