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It’s amazing how an internal recognition program can do wonders to educate all employees about a program. After awarding our first annual Eloqua Best Practices Awards to what we call “Power Users,” I’ve had many executives start to inquire about the system. Previously it was hard to get many partners’ attention around the system because it was something that worked in the background or was this “black box” they felt they didn’t need to know.

The recognition programs has helped drive success for us. It showed we put value on this system and  we’ve surpassed our expectations in regards to response rate and acceptance.

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