Many firms take their growth culture strategy from the few “rainmakers” in the firm; unfortunately, most “rainmakers” have an innate ability to get business, engage others and win business, leaving the majority of the other professionals without a path of understanding their part in developing business.
A growth culture is one that leverages the strengths of every person in the firm, in some capacity aligned to business development. While you may not be a “rainmaker” out making the “deals,” you can be the technical expert that writes thought leadership, speaks at webinars, is the person on the phone during a call speaking to the regulatory issues. Everyone can have a job when it comes to developing business.
If you find ways for everyone to take part, you will have a “growth culture” instead of few “rainmakers.”