The final step after developing content is to syndicate it. You can of course put it on your website, but there is more to do. You must look to spread your content to the rest of the world.
I recommend seeking to promote your new-found content via communities, Digg, and blogs. Even a PRWeb send can help syndicate your content. There are different web2.0 channels depending on how your content is developed. Written content must be exposed through the previously mentioned channels.
Podcasts can go to ITunes, YouTube, and other like channels to promote the content. You’ll have to decide which to target and how to create a process that you will stick with. Doing it once or twice won’t be enough. You’ll need to get out there and promote it.
Just because you create it doesn’t mean they will come. So promote the content just as you would yourself.