I recently went to the Online Marketing Conference. It’s a well put together conference full on information around Demand Generation, Internet Marketing, Social Media and Sales. Below are a few of the things I learned:
Optimize your YouTube video by making sure you leverage all of the headline, tag and description fields. Most people forget to do this.
YouTube is the Second most used search engine on the Internet.
Pay attention to your landing pages. It was amazing to see the heat maps one presenter showed of in regards to landing pages. Remember that readers start at the top left corner of the screen and go to the bottom right. Draw an imaginary line and that’s where you need to concentrate your call to action. Don’t hide your call to action.
Establishing “comments” for your articles helps add to SEO. You can also add ratings or “thumbs up/down.”
Facebook and twitter are great for spreading news about your blog as is the Yahoo Directory.
Blogs are a great way to drive traffic to your site as they get more weight with the Search Engines.
PointRoll had an interesting case study with an interactive banner technology they used with Mustang.
There’s a lot more of course but I’m tired and need to look at my notes to remember it all.


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