You must have a process that keeps your website fresh.
Tweets go to a bunch of followers that you have no real knowledge of who they are. So when you tweet, aren’t you spamming to a large percentage? They may have decided to follow you but aren’t you really just creating “noise.”
Building a sustainable engine that takes advantage of web2.0 and Internet marketing requires the coordination of a finely tuned infrastructure.
How a good direct mail piece only got me to open it but almost caused a divorce.