The Frustrated Marketer is one that knows they could do more, if they just had the chance. Either they get no respect, have little resources to get much done, or the company they work for doesn’t really have a sophisticated market approach.

You have two choices in this scenario; leave to an organization that does give you that opportunity, or become a real student of marketing. Too often, the reason a marketer is frustrated is because they don’t have credibility among their organization, or the selling skills to convince their bosses to let them try something new.

Concentrate on self-education, and measurement and you will get your chance. And if you don’t, and you move one, you’ll be prepared for one that is ready for that idea.

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