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We’re almost a year into our installation of Eloqua, and still need to building automated nurture programs that go beyond the simple reminders and thank you. There are some distinct hurdles: we need to be more proactive and less reactive, we need to think more strategically and less tactically, we need to think more like our potential clients and less like business developers.

We will get there, but it will take education and the national team developing some templates that people can just plug into.

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