Over the past year, I’ve noticed hundreds of emails come to my inbox and hundreds sent from my company to senior executives across the country. There’s a clear tactic of sending to get something out the door, but I’m not noticing any real strategy; it all ends the same way – “come to our webinar,” “come get our white paper.”
Clearly “content” is king right now, but I’m wondering if we concentrate on the content so much we forget about really trying to help the person we are contacting educate themselves? I’m not noticing a stream of conciousness or path with these emails that might show me what was developed was a campaign that truly helps me solve a need or problem. I see quick hits as if someone is trying to get my attention but not sure how.
I’d suggest a different tactic – why not email an invite to run the webinar. Let your audience member(s) choose the topic and all you do is facilitate the webinar or conference call. It would be interesting to see what happens then – by listening you may actually learn more and be able to develop a strategy around what you’ve learned. Or by all means just keep emailing me and I’ll keep deleting them.