Implementing Eloqua as a consistent email system and automated lead nurturing system has many of our local marketers jumping in to the digital age enthusiastically. Unfortunately, not all business executives are easily reached online.
The fact is that the majority of business executives are more easily found via traditional mail lists rather than email lists; so by “moving all marketing to only digital” we are missing a vast percentage of our audience. Email lists are also suspect for their prospecting performance.
So while going all digital with your marketing is more efficient, less costly, you maximize your marketing by continuing to leverage traditional media as well.