Home

It’s quite interesting to note that since moving from Exact Target to Eloqua our newsletter response rates have gone up. I don’t think it’s necessarily the difference of the systems but more so that we, as a firm, are much more integrated with Eloqua.

I had a beginner jump in and start managing all of the electronic production of at least 6 publications and they are gaining subscribers each issue. It may be that we are spending more time looking at the data which is easy to find. We’ve also dumped two publications that were not producing much results.

I guess the learning is that we’re improving on both ends of the spectrum.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s