It’s quite interesting to note that since moving from Exact Target to Eloqua our newsletter response rates have gone up. I don’t think it’s necessarily the difference of the systems but more so that we, as a firm, are much more integrated with Eloqua.
I had a beginner jump in and start managing all of the electronic production of at least 6 publications and they are gaining subscribers each issue. It may be that we are spending more time looking at the data which is easy to find. We’ve also dumped two publications that were not producing much results.
I guess the learning is that we’re improving on both ends of the spectrum.