The Eloqua system reports are showing an improved response rates for smaller lists – 30, 50, even 71% response rate! It’s not too surprising as the process for developing these small lists has proven quite standard. I find that the Power Users of the system are taking a good bit of time to make sure their lists are qualified and have the right demographic information.
This, of course, results in higher level of response rates. I’ve acutally found that the pre-calling a list to make sure the contact information is correct, helps improve contact and response rates.