I have a friend who develops applications. He was recently layed off from his job developing applications for a company. Being an avid pilot he decided to develop a weight and balance application for Google’s Android phone.

In less than a month he’s had over 2000 downloads! It’s amazing; the phone is truly becoming the tool for busy people. It’s a simple tool, with a limiited audience (pilots with Android phone) and yet at $30 per download, he’s made a nice profit and will continue with the long tail of the Internet.

Whether you are in accounting, product or some other service marketing, you really have to take a look at development of an application that clients or customers will find useful. It may be free to drive added value or maybe you sell it as a platform for doing business; but now’s the time to think about it.

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