Home

We’ve always known that measurement is key to getting the budget and making decisions. In the accounting industry it is especially true. Now instead of going back and forth with a partner about whether we should use this tactic or that or whether debating the use of one headline over the other, I just tell them, “let the data tells us.”

We test both and let the web analytics or the response rates from a test mail/email determine which way we go.

Decisions are so much easier now. Even when having that same debate with fellow marketers, I always ask, “is this your belief or you have the numbers to prove it.”

If they don’t have the numbers I tell them to go get them and then come back and we can discusss. You want more credibility from people that view marketing as a “cost center,” start measuring and you’ll gain a whole new level of credibility

One thought on “Analytics the new credibility driver for Marketing

  1. Pingback: Analytics the new credibility driver for Marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s