I’ve been receiving dozens of links and notes about Twitter, but almost every read relates to the consumer environment. I can envision Twitter uses for businesses for our own company but it’s not as easy as people seem to think.
Just because Zappo’s CEO has a following doesn’t mean that one of our practice professionals will. And while people in “consumer” mode seem to have time to read and follow people Tweeting, I’m not sure senior executives do, unless there’s some value for them to do so.
So maybe, during an audit, a client is interested in Tweets from the team working on the audit. I’m not sure that the client will be that interested in what a Client Service Coordinator has to say throughout the year – unless – they are actively thinking about that client and what could help them succeed. So maybe it’s more about quality of information (probably to links), rather than tweeting to everyone about the lunch menu.