For the past 4 months I’ve been talking with one of our Lines of Business about changing the way they handle a monthly newsletter. It is a new newsletter and they’ve been developing it, and then sending it to the regional line of business partners to get to their clients and prospects.
This clearly has many problems; we had no view whether the email was sent, and if it was, did it make it to the individual and did they open and click on it. Absolutely no view.
They have started to come around and the latest effort was still a “push” effort but we atleast used our common email engine and didn’t rely on partners to email it out through Outlook. Because of this, I have some stats. I think they will be surprised on how many people are even looking at it, the number of bounce-backs (almost 10% hard bounced) and those that did click thru. I can also see who hasn’t emailed it to their clients. At least they will have a view now.