My 8 year old son came running to me this morning screaming about the Batman game he just created through one of his online gamer services he enjoys. He went into great detail about how he was able to create the whole environment, the skills of the super hero and the bad guys he was to fight. The goal was to create the game and submit it. If the company likes it they will post it. They did and he just now screamed, “six people already played my game!”
If that doesn’t show how a company leverages the community to keep these kids coming back, I’m not sure what does. Imagine, not having to worry so much about creating many games, just hand over the tools and let the users do it – it’s free labor!
More companies need to think in these terms – create the tools that your customers or clients can use to achieve their goals and you will have success.