We’re in process of installing a lead management system, and the organization that is helping us with the implementation explained that their system is “email-centric.” If someone hasn’t given you their email, they are not likely perceiving you as a trusted or person they want to freely connecdt with. That seemed to be an interesting premise since more and more people are communicating online.

As more executives perform their research and education in the early stages of a buy-cycle they clearly are spending more time online and if they want to get information from you, they probably will give you their email. So it is interesting then, that our database, having over 300k contacts, only about 1/2 have emails.

When we run reports to see who in the database shows engagement, those with email tend to show the most. So, is the premise true? Would you give your phone number more readily than your email?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s