“When” is the most common and important regulator in business. Who, what, why, etc. are important but if you don’t Continue reading
Whether it’s that job opportunity, by chance meeting someone famous, or just catching the earlier commuter because you were there Continue reading
It was great to see a company like Fortune send out a thick magazine full of all of the articles Continue reading
I was recently invited to speak and join an exclusive group of brand marketers involved in content marketing. Content Marketing Continue reading
Developing a brand to such a point that it immediately evokes an emotional association and understanding is very hard, can Continue reading
Many people get confused and behave differently in the social space than they would at a “club” or association meeting Continue reading
I’m in the throws of dealing with Salesforce.com customer support. Like many large organizations they have created a very specific Continue reading
There are different levels of service. One of them is not to question why a client asks you to do Continue reading
If you have not yet heard of Park n Go you will; only if they can get past your city’s Continue reading
Content strategy , as traditionalists think of it, tend to build a strategy around a brand message and getting placed in Continue reading
I grew up thinking that Tequila was for margaritas on the beach, or shots. It wasn’t something you savored but swallowed down Continue reading
What is it about post-it notes and other sticky type note paper that is so powerful? I can write a Continue reading
Just as one marketer was trying to explain that their marketing plans were duplicate and hitting the same audience, at Continue reading
It’s tough to come up with original content to promote your organization; it’s even tougher to develop a strategy to Continue reading
I’ve sold since I was young; my first sales job was selling seed packets door to door so I could Continue reading
Many marketers feel safe at the 10,000 foot view. “Give me the 10,000 foot view,” they claim, “we don’t need Continue reading
I was recently speaking with a Consultant in the Technology business and he related that he had started a blog Continue reading
If you read my previous post with a similar headline, I had debated whether the transparency of a blogger/poster was Continue reading
I came across the headline above while on the Internet and it intrigued me, as it did millions of other Continue reading
Too many marketers believe branding is about great visual, and a tag line. And it can be, but it won’t Continue reading
With all the measurement via email, social media, banner ads, 800 numbers, QR codes and the like, it’s easy for Continue reading
Had a recent survey that was low on respondents and needed a lift. There was little time (days) before closing Continue reading
I have conversations with many people who say they are developing a lead nurture cycle and in reality it is Continue reading
I’ve experienced a recent rash of telephone calls from business developers after I’ve filled a form to get a piece Continue reading
I had a conversation with someone around the use of contractors to help find relevant conversations on Web2.0 that aligned Continue reading
It’s interesting to see companies try to implement marketing automation. Most can leverage the email engine built into most automation Continue reading
The foundational elements of your data base erode slowly but surely without proper maintenance, and it’s costing you dearly. Sirius Continue reading
I hear the term all the time. “They’re a great idea person. They will give you dozens of ideas in Continue reading
Whenever I interview someone for a marketing position, I ask them how they educate themselves in the latest trends and Continue reading
Most people rely on formal educational programs to gain an upper-hand in the market, their career and personally. Whether it’s Continue reading
I’ve been reading a book and it brings up the idea of “good” and “bad” revenue. Bad revenue being those Continue reading
Job search via the Internet is a lazy effort at best, compared to face to face networking. This is why Continue reading
There is no magic to Internet marketing, other than the technical capabilities of different tools such as Social Media, Marketing Continue reading
Many marketers implement email marketing without truly understanding how to interpret the metrics so that you can optimize your demand Continue reading
Cigar marketing isn’t just about the cigars.
Tired of your email box being filled with “reply all” and other irrelevant messages? Join the club.
Are we spending less time thinking and more time doing? There was a time when marketers developed highly though-thru strategies Continue reading
Marketing measurement is a must. Relying on anectodal evidence is worthless today.
So many companies concentrate their efforts on the benefits they bring instead of the insights they can bring to their Continue reading
Learn all areas of Internet Marketing if you truly want to succeed.
“UP” movie inspiration for keeping meeting discussions on track.
Consider your data base, offer and then the creative and technology when it comes to marketing automation; it’s still about direct marketing.
Deciding what feature and benefit to speak about when it comes to your audience and Eloqua can be the difference between being hailed as a savior and ignored as a dreamer.
Finding your place in creating a growth culture will help a firm thrive instead of relying on a few.
Windows 7 advertising just doesn’t hit “the mark” for this user.
Professional services firms have a hard time finding their positioning. It’s hard when you have the experience of the client dependent on each individual in the firm.
Professional marketing is unique because the only marketing group that is surrounded by and directed by people whom never wanted to be marketers, leading to a construct that is more tactical than strategic.
Just because you create content doesn’t mean people will read it. There’s a giant internet out there and you’ll have to figure out how to syndicate your content to get noticed.
Delta Airlines has found technology and other ways to differentiate itself from competitors. Professional Services Marketers can learn from them.
Developing Custom Content will help you build visits to your website and create credibility with your audience.